The Ipsos Almanac

Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change

Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.

A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity…

In our latest Ipsos Research Highlights we explore trust in politicians, whether British workers need to work harder and what makes the public proud to be British.

Research by Ipsos and the Institute for Employment Studies, using our innovative mobile app, highlights the role traineeships can play in restoring young people’s confidence after the pandemic and helping them prepare for work.

It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments