The Ipsos Almanac

Ipsos Update - October 2021

Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.

Understanding child safety and video gaming with GameTrack

Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their…

Ipsos Research Highlights - 6 October 2021

In our latest Ipsos Research Highlights we explore perceptions of both the Conservative and Labour parties, reactions to the tax increase and gender equality.

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success

Qualitative Research for The Prince’s Trust Group on the Future of Work

Ipsos has conducted qualitative research with young people in five countries to inform the global report Generation Stand Up, Start Up: The Prince’s Trust Group Report on the Future of Work

The role of insights in the data era: What good looks like

We discuss what good looks like for Insights functions in the data space and what the leading firms do that differentiate them.

Ipsos Research Highlights - 10 September 2021

In our latest Ipsos Research Highlights we explore parents' worries as children return to school, concern about climate change and attitudes towards Government spending.

Asking the right questions: Assessing the value and futures of social media analysis

A report by Ipsos, King’s Centre for Strategic Communications, and the Social Intelligence Lab

Trust in research

Fostering trust, advocacy and motivation among research participants.

Creating a sense of presence: The power of virtual and augmented reality

Exploring the demand for more immersive experiences as we move into a more digital world.