The Ipsos Almanac

Time for a strategic reset?

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Welcome to the Ipsos 2020 Almanac - in a year we thought would be a turning point in the climate emergency, instead it was a year unlike any other.

The European Investment Bank commissioned Ipsos to carry out the fifth round of its annual Survey on Investment and Investment Finance (EIBIS).

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.

The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.

Living with a rare disease brings a particular set of challenges, often underappreciated by the health system, which can severely affect quality of life.

In this week's Ipsos Research Highlights we explore the favourability ratings of the party leaders, public support for prioritising health over the economy and how they feel about the current restrictions.

One in five people experience downward mobility in their lives, with some moving into a vicious cycle of low pay and low self-esteem, new research by Ipsos for the Social Mobility Commission (SMC) found.

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.