The Ipsos Almanac

Ipsos Update – February 2019

February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.

It’s About Time: Measuring Media Impact

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

Is monitoring education enough to strengthen education systems around the world?

The Global Education Monitoring Report (GEM Report) is published by UNESCO with a mandate of “monitoring and reporting on Sustainable Development Goal 4 (SDG 4) and on education in the other SDGs”. Ipsos found that the Report is successfully achieving this mandate, but the impacts expected by…

Understanding the UK cyber security skills labour market

This report presents the findings from a study conducted by Ipsos on behalf of the Department for Digital, Culture, Media and Sport (DCMS).

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

GP Patient Survey: Experiences of people with a learning disability

Tom Rossington looks at data from the 2018 GP Patient Survey (GPPS) and what the survey tells us about the experiences of people living with a learning disability.

Ipsos Update - January 2019

The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

Smart Meter Customer Experience Study 2017

The 2017 Smart Meter Customer Experience Study builds on the Smart Metering Early Learning Project, providing new evidence on customer attitudes, experiences and outcomes at the point of installation, immediately following installation and almost a year later.