The Ipsos Almanac

How to reach respondents in mobile-only households.

"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.

Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.

Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?

This report aims to be a starting point for a debate on policy, charting the changing nature of the family, and what that means for parents, children and our wider society.

Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to…

"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.

This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.

This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.