The Ipsos Almanac

Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council. Its members bring unparalleled levels of communications expertise and through our regular feedback sessions provide insight on a wide range of reputation issues…

Duncan Bonfield, Director of External Affairs at Network Rail, talks to CORE

There is a difficulty in measuring people's perceptions. This newsletter provides a framework for developing a more sophisticated understanding of what drives public attitudes.

Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.

A comprehensive, predictive approach for building strong brands.

Three new products success factors that you should measure, control and own.

How to reach respondents in mobile-only households.

"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.

Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.

Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?