One in six adults say they are finding it difficult to manage financially - new Ipsos opinion survey
16% of GB adult survey participants said they were “finding it very difficult” (6%) or “finding it fairly difficult” (10%) to manage financially, according to a new Ipsos opinion survey for the University of Birmingham.
Telephone research carried out via the Ipsos CATIbus – our Telephone Omnibus service - in late September 2022 found that, out of the 1,005 respondents surveyed, over a third (35%) reported experiencing any kind of financial difficulty in the previous 12 months.
79% of those who said they had faced a financial difficulty in the past 12 months and 63% of those said they had not reported that they will cut back on heating, to save on gas, electricity or oil, in the next 12 months.
Similar differences are observed for cutting back on the use of appliances (to save electricity) in the next 12 months (75% of those who faced a difficulty will do so, compared with 53% of those who had not).
On behalf of University of Birmingham, Ipsos interviewed a representative quota sample of 1,005 adults aged 18 years and over across Great Britain. The survey was carried out using Ipsos's telephone Omnibus from 28th September – 4th October 2022. Data has been weighted to the known offline population proportions for age within gender, social grade within gender, working status within gender, region, and ethnicity, in Great Britain of adults aged 18+ years.