New omnibus research by Ipsos shows more than 8 in 10 (80%) Britons will be celebrating Pancake Day this year. Not to take the easy way out, nearly half will make their pancakes from scratch (49%) while 1 in 5 (20%) will buy a pancake mix and 16% will buy ready-made pancakes. Sixteen per cent say they will not celebrate Pancake Day.
In keeping with tradition, English pancakes are most likely to be made (63%), followed by crepes (25%), American pancakes (18%) and Scotch pancakes (14%).
Lemon and sugar is still the most popular topping among Brits, 3 in 10 like the traditional topping. However, its reign appears to be slipping among younger groups. Among 16-24s (33%) and 25-34s (22%) chocolate spread is the number one topping. Syrup is also a popular option with 17% choosing to pour this over their pancakes.
Ipsos in the UK interviewed a representative sample of 1,050 British adults aged 16-75. Interviews were conducted using its online omnibus between 18-19 February 2022. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.