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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Choosing the right CX platform
In this webinar and eBook Book, our CX experts bring together their shared expertise in choosing the right CX platform.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Amplifying the Patient Voice: The role of publication in driving greater patient centricity
COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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A penny saved, is a penny earned
Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.
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Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
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The Forces of CX: Enjoyment
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.