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Three New Product Innovations
Three new products success factors that you should measure, control and own.
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Market Access Article
Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.
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Retail Checkout Flyer
An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.
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Understanding Shoppers Flyer
How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.
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Ipsos Health Physician Paper
In a world facing a global credit crunch, political and pricing pressures are increasingly brought to bear within the physician's office.