Search
-
Breakthrough Science: A Global Perspective
New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
-
Shoppers giving back through our Winter Payment Testing Programme
Ipsos's UK Channel Performance teams up with LINK to provide items to foodbanks.
-
How should the banking sector respond to the cost-of-living crisis?
With the British public increasingly anxious about the economy, we asked Business Journalists which sectors they felt were leading the way in supporting customers through the cost-of-living crisis and what the banking sector could do to support customers during this time.
-
Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
-
Show me the money
In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
-
The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
-
The Parental View of Kidney Care
This report explores the impact of kidney disease from the point of view of parents, and looks at the intricacies of their relationships with young adults.
-
Home Dialysis: Who Cares for the Carer? Roundtable Discussion
The aim of the discussion was to bring together an invited group of carer and patient representatives, and healthcare professionals to discuss findings in order to create content for a mandate which NHS Kidney Care could take to the Department of Health.
-
Ipsos Marketing - Global Consumer Views
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.