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Gender Bias: The ‘Invisible’ Barrier to Equitable Healthcare
The role of cultural and societal gender bias on the delivery, and experience, of oncology care in the UK.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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The Patient Journey in High Resolution
This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.
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Home Dialysis: Who Cares for the Carer? Roundtable Discussion
The aim of the discussion was to bring together an invited group of carer and patient representatives, and healthcare professionals to discuss findings in order to create content for a mandate which NHS Kidney Care could take to the Department of Health.