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Gender Bias: The ‘Invisible’ Barrier to Equitable Healthcare
The role of cultural and societal gender bias on the delivery, and experience, of oncology care in the UK.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Amplifying the Patient Voice: The role of publication in driving greater patient centricity
COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
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Clinician of the Future: A 2022 report
Elsevier Health's global report, with research conducted by Ipsos, reveals clinicians' pain points, predictions for the future and how the industry can come together to address gaps.
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The Path to Techquity
Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the US and identify opportunities for the industry to address techquity gaps.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Adhering to adherence. The no-blame approach
Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.
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HIV Management in Russia vs. USA
In this White Paper, our Global Antiviral team examine the infrastructure of the healthcare systems in Russia and the USA with respect to the management of HIV patients.
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The Patient Journey in High Resolution
This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.
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Home Dialysis: Who Cares for the Carer? Roundtable Discussion
The aim of the discussion was to bring together an invited group of carer and patient representatives, and healthcare professionals to discuss findings in order to create content for a mandate which NHS Kidney Care could take to the Department of Health.