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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Fake news and misinformation: The divorce of tech and social media
As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.
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Ipsos Research Highlights - 11 September 2020
In this week's Ipsos Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.
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Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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Audience Measurement in the Data Age
In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.