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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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What's going on? Racial equality and financial access
Social inequality and financial access are intrinsically tied. In this article, Alpa Shah explains what financial service providers can do to level the playing field.
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Ipsos Research Highlights - 7 May 2020
This week's Ipsos Research Highlights features who the British public think is going to be negatively impacted by coronavirus, pessimism about the future and opinion of returning to normal life.
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Ipsos Research Highlights - 9 April 2020
This week's Ipsos Research Highlights features the financial impact of the coronavirus on the British public, life under lockdown and how COVID-19 may affect long-term trends.
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Ipsos Research Highlights - January 2020
This month's Ipsos research highlights includes Britons predictions for 2020, support to curb overfishing and the launch of landmark survey on early years from the Duchess of Cambridge.