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Ipsos Research Highlights - 15 May 2020
This week's Ipsos Research Highlights features what behaviours the British public deem unacceptable during lockdown, public opinion on public services and our fourth Life under Lockdown video diary.
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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Bank branch closures: a communications conundrum
Bank branch closures remain a major issue for banks, with changing financial habits and the threat of new competitors set to exacerbate the problem in years ahead. So what should a bank consider before closing a branch, and how could it affect its reputation?