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Ipsos Research Highlights - 3 April 2020
This marks the first of our weekly Ipsos Research Highlights, which will closely follow the evolution of the pandemic. This week features the changing behaviours of the British public, opportunities for brands and how COVID-19 may affect long-term trends.
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Sticking with the status quo - a risky bet for the gambling industry
Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
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Ipsos Research Highlights - July 2019
With Economic Optimism taking a turn for the worse, we explore attitudes to trade, human rights and refugees, where it turns out the British public are more liberal than most other countries. We look at how to build strong brands, environmental concerns and more.
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Bank branch closures: a communications conundrum
Bank branch closures remain a major issue for banks, with changing financial habits and the threat of new competitors set to exacerbate the problem in years ahead. So what should a bank consider before closing a branch, and how could it affect its reputation?
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Ipsos Research Highlights - May 2019
As Brexit deadlock continues nearly seven in ten see Brexit as the UK’s biggest issue. As concern about crime increases, we look at the impact of fake news and ask are we becoming more environmentally conscious? All this and the underlying attitudes to the EU in our roundup of this month’s releases.
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
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Ipsos Research Highlights - July 2018
Ipsos's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.
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Ipsos Research Highlights - March 2018
Ipsos's Research Highlights for March 2018 includes the NHS and Brexit as the UK's top concerns, a rise in Theresa May's ratings and economic pessimism amongst the young.
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Ipsos Research Highlights - February 2018
Ipsos's Research Highlights for February 2018 includes Scotland Perils of Perception, a rise in public concern for the NHS and the most popular Royals.
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Ipsos Research Highlights - August 2017
Ipsos's Research Highlights for August 2017 includes seven in ten Britons think the country is on the wrong track but Global Consumer Confidence is on the rise.