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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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The Future of ESG?
In light of a recent backlash against ESG investing, we take a critical look at the ESG framework and explore its future relevance for CSOs and organisations.
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What is Driving Change: The role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.