Search
-
These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
-
Importance of Digital Terrestrial Television and Broadcast Radio
Arqiva partnered with Ipsos, to better understand the impact of broadcast television and radio. Data shows 90% want to see continued support for Freeview and broadcast radio.
-
We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
-
From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
-
Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
-
2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
-
How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.
-
Only 20% of people are happy to share online information for personalised recommendations
Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.