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Nine key Learnings from AXA Health's Award-Winning VoC Program
Find out the key takeaways from AXA Health's award-winning VoC program: Empowering storytelling across departments, prioritising customer segments for maximum impact.
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How to adapt your VoC programme during COVID-19
Continuing to engage with customers during COVID-19 is a strategic imperative. However, proceeding ‘as normal’ is neither empathetic nor likely to understand the full picture of changing customer experiences. Here we discuss how your brand must react to the functional and emotional needs of your customers.