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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.