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The Empathy Gap and How to Bridge It
In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.
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Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness
New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.
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The Ipsos Almanac 2020
Welcome to the Ipsos 2020 Almanac - in a year we thought would be a turning point in the climate emergency, instead it was a year unlike any other.
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Only 20% of people are happy to share online information for personalised recommendations
Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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The Ipsos Almanac 2019
Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
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The Ipsos Almanac 2018
The Ipsos Almanac is our light-hearted(ish) review of life, society, business, media and politics in 2018, with contributions and data from around the business.
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Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Ipsos Almanac 2017
The Ipsos 2017 Almanac is our roundup of the year - insight and analysis of a memorable year as seen through our researchers' lens.