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Every Mode Everywhere All At Once? A Practical Guide to Mixed-Mode Surveys
Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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UK Essential Digital Skills 2023
The fourth edition of Essential Digital Skills (EDS) research has launched this November. Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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International graduates have positive experiences of GP training, but face challenges that domestic students do not
Ipsos research for NHS England provides evidence that will help inform the development of initiatives to support and retain the International Medical Graduate GP workforce in England.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Essential Digital Skills UK 2022
Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
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What does the NHS Adult Inpatient Survey tell us about how experiences of care differ?
Daniela Alvarez Garcia looks at results from the 2021 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission, to see what the data tells us about people’s different experiences in hospital care.