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Attention 2.0: Viewability with Brand Impact
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
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PAMCo: The Components Behind A World-Leading Audience Measurement Solution
PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
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Alexa, Can You Live Up to the Hype?
Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.
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Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
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A third of adults worry about voice activated speakers recording their conversations
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?