Search
-
The Sound of the Next Generation
Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
-
It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
-
Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
-
Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
-
8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
PAMCo: The Components Behind A World-Leading Audience Measurement Solution
PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
-
Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
A third of adults worry about voice activated speakers recording their conversations
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.