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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Making sense of NFTs
NFTs (non-fungible tokens) have recently gained notoriety as an accessible way to buy and sell digital art.
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Volvo Sustainability Campaigns: Making Magnificent Advertising, Not Wallpaper
Effective sustainability communication that inspires without losing sight of the brand.
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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Diamonds Are No Longer Forever
Gailynn Nicks look at how The Diamond Producers Association harness the power of emotions for their newest advertising campaign targeting millennials.