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  • Media & Brand Communication

    Truth vs. Entertainment: The allure of news influencers

    Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.

    2 April 2025
  • Media & Brand Communication

    Only 20% of people are happy to share online information for personalised recommendations

    Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.

    8 April 2020
  • Media & Brand Communication

    Almost 2 in 3 GB adults feel concerned about their online privacy

    Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

    3 September 2019

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