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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Generation Z - do they exist and what influences them?
A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Majority of young people think their generation is more entrepreneurial than previous generations
Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.
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The Perennials: the future of ageing
We turn our attention to understanding what it means to be old today, exploring our ageing societies and their challenges and opportunities.
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Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new
research, to provide a better understanding of this latest generation, Generation Z. -
The Ipsos Almanac 2017
The Ipsos 2017 Almanac is our roundup of the year - insight and analysis of a memorable year as seen through our researchers' lens.
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Instamums for Corbyn?
Research by Mumsnet and Ipsos looks at social media’s influence on millennial mothers at the 2017 General Election