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Constructing your data house: From Foundations to Frameworks
From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.
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Practical Ethics in Social Media Research: The greatest good for the greatest number?
The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.