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The Ipsos Almanac 2014
The Ipsos Almanac is our review of life, society and business in Britain in 2014.
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Ipsos Global Trends 2014: Navigating the new
Ipsos's Global Trends Report 2014 highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.
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Drinking to the Future - Trends in the Spirits Industry
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales. -
Ipsos Business Review of the Year - Green Shoots or False Dawn?
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.