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Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds
“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.
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Half of Generation Z would prefer to have grown up when their parents were children
The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”
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It’s a fact! Scientists are the most trusted people in world
Scientists and doctors once again top the list of most trustworthy professions while politicians and advertising execs trail behind.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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The State of the Nation 2018
The UK Social Research Institute reviews the state of the nation in 2018, drawing on key trends and developments that have touched the nation from Brexit to the NHS.
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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Sugar: What next?
Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.
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First results from major longitudinal survey on attitudes to immigration
In a unique survey, Ipsos will be interviewing a longitudinal panel of respondents on their attitudes to immigration throughout and after the election campaign.