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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year
Three in five (61%) Britons think a recession is likely within the next year.
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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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The proportion of Britons saying there isn’t a “special relationship” with the US doubles in one year amidst concern over tariffs
Only three in ten (30%) Britons now agree there is a "special relationship" between the US and UK - a significant 17-point drop from previous year.
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Just one in three Britons can correctly identify the location of the Chagos Islands
33% of Britons can correctly identify the location of the Chagos Islands when given a series of options on a map – 45% say they don’t know where they are.
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Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US
A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.