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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations
New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.
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Community as a Superpower: Why Refugees Seek Belonging
Our Managing Director, Public Affairs Trinh Tu reflects on why refugees seek belonging using the findings of this year's World Refugee Day survey.
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Public Support Holding Steady for Refugees Despite Global Fragility
A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.
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"The system is broken": Ipsos study across 31 countries reveals deepening distrust in politics and elites
In 29/31 countries, a majority of the public say that the “economy is rigged to advantage the rich and powerful”, with South Korea, Italy and Germany seeing double-digit increases since 2022.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Half of Britons think Britain should prioritise closer trade relationship with the EU, even if it means increasing trade barriers with the US
Half (51%) of Britons now think that Britain should prioritise building a closer trade relationship with the EU, even if it means increasing barriers to trade with the United States – up from 42% in March.
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Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year
Three in five (61%) Britons think a recession is likely within the next year.
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President Trump's first 100 days: US considered less of a force for good in world than China for first time ever
In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.
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Ipsos Economic Optimism Index falls to historic low
Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.