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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly Ipsos podcast exploring the latest research and insights into all things Customer Experience, Mystery Shopping and Channel Performance.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Customer Experience gaining importance in UK boardrooms
Ipsos’ Associate Director Juliette Albone examines what the UK’s leading business minds think about customer experience and its effect on brand.
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Impersonal service? Ensuring AI enhances rather than diminishes the customer experience
Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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The Review Culture
We are increasingly encouraged to rate our everyday experiences, from eating a meal to taking a cab. With service providers now rating us, too, what does this mean for customer interaction and experience? Here, Lauren Kayser examines our 'review culture'.
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Measuring employee engagement in digital times
In our latest blog, JB Aloy, Global Head of Workforce Analytics Solutions and Employee Experience Insights at Ipsos LEAD, explores the future of Employee Engagement and tackles the specific challenges HR leaders need to overcome.
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Captains join public in prioritising housing infrastructure
A new Ipsos survey of Captains of Industry find that industry leaders' top priorities for investment are very different to those of the British public.
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Do more! Poll shows Britons behind action on infrastructure
Ahead of the Autumn Statement, a new global Infrastructure study that finds the majority of the public think that Britain is not currently doing enough to meet the country's infrastructure needs.
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Five questions business leaders should ask before they speak out on Brexit
With just four weeks to go until referendum day, Milorad Ajder of the Ipsos Reputation Centre looks at our recent research and asks: should you be taking a public stance?