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A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.
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Six in ten Britons think it is unacceptable to bulk buy due to coronavirus concerns
One in five Britons find it acceptable to bulk buy personal hygiene products amid coronavirus pandemic while a majority think it’s unacceptable to bulk buy at all.
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Ipsos’s response to the coronavirus pandemic
As cases of the coronavirus (COVID-19) continue to spread across the UK and around the world, Ipsos is focused on ensuring the safety of its people, clients and suppliers, whilst maintaining business continuity during this challenging time.
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Majority of people want borders closed as fear about COVID-19 escalates
More of us now believe someone close to us will be infected by the coronavirus pandemic.
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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Ipsos Issues Index: February 2020
The NHS replaces Brexit as the biggest issue facing Britain. Concern about Brexit falls to its lowest in three years, while worry for the environment reaches its' highest level since 1990.
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Signals: Understanding the coronavirus crisis
This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
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Representing Race: It's not so black and white
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Boris Johnson’s honeymoon slips
Ipsos's Political Pulse shows decline in favourability towards the Prime Minister since election victory
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.