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About last week ...
Suzanne Hall looks at our General Election focus groups conducted for the BBC and identifies some trends which help unpick Thursday's shock election result.
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Ipsos and the 2017 General Election
The Ipsos / GfK Exit Poll for BBC News, ITV News and Sky News once again proves accurate.
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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Harnessing Complexity: Companion Diagnostics in Oncology
Companion diagnostics have had a profound impact on the way in which cancer is treated. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – discusses how the promise of truly personalised medicine is edging closer towards reality.
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Is the NHS Labour’s secret weapon in the election?
Given that it is such an important issue to the public, it is not surprising that Labour is making the NHS a centrepiece of its election campaign, says Kate Duxbury.
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Ipsos Final Election Poll 2017
Ipsos’s final election poll for the Evening Standard indicates that Theresa May and the Conservatives are on course to win the 2017 General Election.
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How do millennials vote? Debunking the myths
The evidence shows that some common assumptions about their voting behaviour are fraught with peril, writes Bobby Duffy in Prospect Magazine
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The number of young people that will vote could decide the election
Ben Page writes for the Times Red Box and walks us through the challenges for pollsters during election time.