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Britons more likely to trust Keir Starmer than Rishi Sunak to deliver the change Britain needs
The latest Ipsos Political Monitor reveals that Labour are seen as having the best policies on key issues like healthcare and the cost of living
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New Ipsos research for Black History Month shows appetite for education on Black British History
The majority of Brits know relatively little about the role of Black people in British history, according to an Ipsos survey for Black History Month.
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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The economy and inflation remain the country’s biggest concerns, closely followed by the NHS
The economy, inflation and the NHS remain top concerns for Britons according to the October 2023 Ipsos Issues Index
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Majority think Starmer will become Prime Minister, as only one in five think Sunak will win next election
Even a majority of 2019 Conservative voters are predicting that Keir Starmer will enter Number 10 according to Ipsos polling conducted after the 2023 party conferences.
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English Rugby: Contrasting perceptions of the men's and women's games
A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.
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Supermarkets and their environmental commitments
New Ipsos research into sustainability and supermarket shopping.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Ipsos ranks as the No. 1 most innovative insights & analytics company in the world in 2023 GRIT Top 50 suppliers list
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report