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Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
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What Worries the World - September 2023: Concern about crime reaches highest level since before the pandemic
Inflation remains the number one concern in What Worries the World for the 18th month in a row.
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A major Ipsos report concludes that three days a week is optimal for key aspects of workplace culture and performance
Ipsos Karian and Box research finds that three days of office working per week is optimal for key aspects of employee engagement and workplace culture.
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Seven in ten Britons think the country is not doing enough to meet its infrastructure needs, prioritising water supply and renewables for investment
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement according to the latest Ipsos Global Infrastructure Index.
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Friends, Romans, Britons – Rome is still among us!
An Ipsos survey on the TikTok trend that's become a surprising litmus test for couples' relationships - how often do you think about the Roman Empire?
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Public split on whether announcement to delay/cancel Net Zero policies was right or wrong
But trust in the Conservatives on climate change and to reduce cost of living remains low.
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The Ipsos UK Podcast
Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.
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Almost 9 in 10 say Britain needs a fresh team of leaders
The latest Ipsos Political Monitor has found almost 9 in 10 say Britain needs a fresh team of leaders.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Understanding experiences of minority beliefs
Qualitative research for Ofcom looks at experiences of minority beliefs on online communication platforms.