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People more likely to think their education system is poor than good
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
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Britons concerned about climate change, but cost of living is a barrier to action
Three quarters of Britons support making it easier to travel by public transport to reduce the use of cars, while just 3 in 10 support making it more expensive to drive - new Ipsos polling.
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More oppose than support railway strikes on eve of weekend disruption – while support for junior doctors remains strong as fresh strikes are approved by union
New polling by Ipsos reveals that 53% of Britons support the strikes by junior doctors, while 43% oppose railway strikes
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Scottish public divided on the two-child benefit cap
Ipsos polling finds that while 43% of Scots favour either removing the benefit cap or setting the cap higher than two children, 34% prefer the status quo.
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2 in 3 Britons think it should be legal for a doctor to assist a patient aged 18 or older in ending their life by prescribing life-ending medication
A majority of the public think it should be legal for a doctor to assist a patient aged 18 or older in ending their life providing certain conditions are met, according to a new Ipsos survey.