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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
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Britons concerned about climate change, but cost of living is a barrier to action
Three quarters of Britons support making it easier to travel by public transport to reduce the use of cars, while just 3 in 10 support making it more expensive to drive - new Ipsos polling.
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More oppose than support railway strikes on eve of weekend disruption – while support for junior doctors remains strong as fresh strikes are approved by union
New polling by Ipsos reveals that 53% of Britons support the strikes by junior doctors, while 43% oppose railway strikes
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Scottish public divided on the two-child benefit cap
Ipsos polling finds that while 43% of Scots favour either removing the benefit cap or setting the cap higher than two children, 34% prefer the status quo.
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2 in 3 Britons think it should be legal for a doctor to assist a patient aged 18 or older in ending their life by prescribing life-ending medication
A majority of the public think it should be legal for a doctor to assist a patient aged 18 or older in ending their life providing certain conditions are met, according to a new Ipsos survey.
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What worries the world - August 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
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Majority of Britons think it is likely Keir Starmer will become Prime Minister
The latest Ipsos Political Pulse reveals that 56% think it is likely that Keir Starmer will be Prime Minister in the future
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.