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Super-slick, superfast
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
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CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
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London 2012: Olympic sponsors score low recognition
With six months to go until the London 2012 Olympics starts, the benefits of being an Olympic sponsor have yet to be realised says a new Ipsos poll.
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British economy is in a bad state
Nine in ten Britons (92%) describe our economy as being in a bad situation according to the Ipsos Global @dvisor online survey conducted in 24 countries.
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Ipsos Global @dvisor Wave 28
Nine in ten Britons (92%) describe our economy as being in a bad situation according to the Ipsos Global @dvisor online survey conducted in 24 countries.
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Reuters/Ipsos Political Monitor January 2012
The January Reuters/Ipsos Political Monitor shows Labour and the Conservatives neck and neck in the polls while Ed Miliband's ratings have fallen to their lowest point
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Reuters/Ipsos Political Monitor - January
Conservatives and Labour are neck and neck as Ed Miliband's ratings hit a low point says our latest poll for Reuters.
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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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Economist/Ipsos Issues Index: January 2012
The first Economist/Ipsos Issues index of 2012 shows that concern about the EU/Euro has returned to the Top 10 list of issues facing Britain.