Search
-
Branding Celebrities
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
-
Getting inspired
In her latest Campaign blog, Tara Beard-Knowland of Ipsos ASI finds inspiration in the emotions expressed by our advertising research graduate candiates.
-
The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
-
"Boris Island" or Heathrow 3rd runway?
Londoners are split almost exactly in half in their support for expansion of London's airport capacity according to an Ipsos poll conducted for BBC London.
-
Stress in the workplace to rise, say 8 out of 10 in major pan-European opinion poll
Job-related stress is a concern for the large majority of the European workforce according to new research carried out by Ipsos for the European Agency for Safety and Health at Work (EU-OSHA).
-
[sp]innovation & the art of wheel reinvention
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
-
Economist/Ipsos March 2012 Issues Index
Concern about petrol prices/fuel has risen by seven percentage points to 13%, the highest level in exactly a year, as pump prices reach a record high.
-
Twitter Goes Mobile on its Birthday
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
-
Britons are more proud of their history, NHS and army than the Royal Family
An Ipsos poll for Channel 4 looks at what makes people proud to be British and what our favourite food and drink is.
-
The Retailer-Manufacturer Collaboration - Where's it going wrong?
Many retailers and manufacturers are missing out on opportunities to collaborate and share valuable insights, writes Susan Malcolm, Managing Director of Ipsos Marketing in Brand Republic.