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Smell-o-vision: Why perfume ads stink
Fine fragrance ads have few fans, even among the target audience. In Campaign magazine, Tara Beard-Knowland of Ipsos ASI ponders why this might be.
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What's caused Cameron's poll boost?
Gideon Skinner and Sarah Pope take a look at what's behind the Conservatives recent boost in the polls
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North Poll: Childrens' attitude to Christmas
A new poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old think their child believes in Father Christmas. This drops to just 8% of parents of 11 to 15 year old kids.
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North Poll: Do kids believe in Father Christmas?
A Christmas poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old - but only 8% with a child aged 11 to 15 - say their child believes in Father Christmas.
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Economist/Ipsos Issues Index December 2011
Concern about unemployment continues to rise though general economic concerns remain at the forefront in our December Issues Index for The Economist
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Igniting the squib - public opinion on strikes and trade unions
Trade Unions/strikes are low on the public's radar even after the recent strikes, and have not been key issues for a while; only 1% of the public mentioned them in the first week of December, a figure that has been no higher since the firefighters' strike in the winter of 2002/3
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Economist/Ipsos December 2011 Issues Index
The December Economist/Ipsos Issues index shows that a third of the public (33%) place unemployment amongst the most important issues facing the country, a one percentage point increase since November. Concern has been steadily increasing recently and this is now the highest percentage to mention this issue since November 1998.
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Most Scots plan to spend less or about the same as last year on Christmas
With just over a week of shopping time left, most Scots say they plan to spend less or about the same on Christmas this year compared to last year.
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A look ahead to the first votes in the US GOP primary
With the first votes to be cast in the GOP primary race less than a month away, Sir Robert Worcester takes a look at the standing of all the candidates.
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The changing face of media consumption
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.