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A Question of Trust
This paper looks at the importance of reputation for businesses, and how it can be affected by advertising campaigns.
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European Union Poll
Two in three (67%) British adults would like to see a referendum held to decide on Britain membership of the European Union - only a quarter (26%) would not like to see such a referendum.
When it comes to voting in the referendum the public are fairly split, half say they would vote to get out of the European Union while two in five would vote for Britain to stay in the EU. -
National Cancer Survivorship Initiative Wave 1 Evaluation
Ipsos have conducted an evaluation study of a new initiative in cancer aftercare services for NHS Improvement.
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Politics Blog: Salmond has Labour in a zugzwang
Christopher Mclean asks, should the Scottish Labour Party campaign for devolution max in an attempt to with the Scottish electorate, or oppose the SNP and independence outright?
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One Moment in Time: The Royal Wedding, Six Months On
Simon Atkinson on Ipsos's unique mobile research around the 2011 Royal Wedding and what it tells us six months on.
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It All Comes Together in London
RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett.
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Reuters/Ipsos Political Monitor: October 2011
Economic optimism falls to its lowest point since December 2008 amid people's concerns about being able to pay the bills, retire as planned, and their children's job prospects.
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Future State of Welfare
An overwhelming majority of people in Britain say there must be a benefits safety net - but many do not think that the system works properly and want to see more conditions attached to payments
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Reuters/Ipsos October 2011 Political Monitor
Economic optimism falls to its lowest point since December 2008 and people's concerns about being able to pay the bills, retire as planned and their children's job prospects are rising.
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The Entertainer: Youth and Advertising
Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.