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Why brands need a social media reality check
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers
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Social networks: size isn't everything
Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
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Winning with Shoppers
In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.
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In need of a paddle: the challenges facing Willie Rennie and the Scottish Liberal Democrats
Ahead of the Scottish Liberal Democrat annual conference, Christopher McLean says it is clear that there are a number of key challenges facing its new leader Willie Rennie.
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Different Worlds - The New Consumers
The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.
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Conservatives trusted on their traditional strengths while public prefer Labour on `softer' issues
The Conservatives are most trusted by the public to preserve law and order while Labour are most trusted to give children and young people a good start in life and be fair to all sections of society.
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Ipsos shortlisted at 2011 MRS Awards
We are delighted to announce that Ipsos has been shortlisted for seven awards at the MRS Awards 2011.
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Conservatives are trusted on their traditional strengths while the public prefer Labour on `softer' issues
The Conservative Party is most trusted by the public to preserve law and order, encourage individuals to take responsibility for themselves and promote family values.
Labour are most trusted to give children and young people a good start in life and be fair to all sections of society
Liberal Democrats struggle to gain traction on many issues - although their best score is on protecting the environment -
Conservative support among women
Contrary to reports in the Observer and Guardian, our polls show no collapse in Conservative support among women between May 2010 and September 2011
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Miliband's image improves, but still behind Cameron on key leadership qualities
Although he trails the Prime Minister on most aspects and is lowest of the three leaders on likeability, Ed Miliband's image has improved since last December, especially when it comes to understanding the problems facing Britain
Cameron has clearest vision for Britain, most capable and best in crisis but also seen as out of touch
Nick Clegg is seen as likeable but also more style than substance