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  • Society

    One in five Britons would consider voting for a new left-wing party, rising to one in three young people and Labour voters

    One in five (20%) British adults would consider voting for a new left-wing party founded by Jeremy Corbyn and Zarah Sultana. The party's appeal is strongest among young people, with one-third (33%) of 16-34s considering it, alongside a third of 2024 Labour voters (33%) and 43% of 2024 Green Party voters.

    20 August 2025
  • Society

    Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID

    Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.

    17 August 2025
  • Society

    We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans

    New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.

    9 August 2025
  • Society

    One in three young people say they feel lonely at least once a week, despite three quarters saying they have many friends

    New polling from Ipsos in the UK, in partnership with JOE Media, suggests one in three (36%) 16-34 year olds in Britain feel lonely at least once a week, despite three quarters (75%) saying they have ‘many’ friends.

    23 July 2025
  • Society

    Evaluating gambling harms prevention, early intervention and aftercare programmes

    Ipsos has been working with GambleAware to evaluate two of their funding initiatives, aimed at enhancing gambling harms prevention, support and recovery through community-based organisations.

    14 July 2025
  • Society

    What matters to people working in drug and alcohol services?

    The survey of the drug and alcohol treatment and recovery workforce highlighted the motivations, experiences, and challenges faced by those working in the sector.

    10 July 2025
  • Media & Brand Communication

    Beyond Gaming: What you need to know

    The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.

    2 July 2025
  • Society

    Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations

    New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.

    26 June 2025
  • New Services

    Ignite Growth with Collective Innovation

    Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

    25 June 2025
  • Society

    8 in 10 Britons expect tax rises post-Spending Review despite support for individual announcements

    Following the Spending Review, Labour has seen a small increase in public trust to manage the economy and continue to be most trusted to improve public services. However, 45% of Britons say the Spending Review left them more concerned about Britain's economy, with nearly 8 in 10 expecting tax hikes within the next year.

    15 June 2025
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