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Conservative voters in Reading West prepare to roll the dice with ‘loose cannon’ Boris Johnson
Keiran Pedley and Charlie Daniels went to the marginal constituency of Reading West to organise a focus group for BBC Radio 4's Today programme.
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Britons joint top for prioritising human rights in international trade, global survey finds
Britain ranks alongside Sweden as top for prioritising human rights in international trade. The finding comes from a major 24-country, 17,000-interview online survey by Ipsos and King’s College London.
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Climate change increases in importance to citizens around the world
Most are more willing to take personal actions to cut down waste, but are sceptical of policy actions.
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Half of Brits think there are more advantages to being a man than a woman
A new global study by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, investigates global attitudes towards gender equality and men's role in its achievement.
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Ipsos Research Highlights - February 2019
Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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The Sound of the Next Generation
Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.