Search
-
UK Essential Digital Skills 2023
The fourth edition of Essential Digital Skills (EDS) research has launched this November. Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
-
The UK CX Report 2023
The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.
-
The future of energy and climate adaptation
The UK’s climate is undergoing significant changes. Our future will be affected by unprecedented climate events with far-reaching consequences for our economy and society, and the public services that assist us. But climate change is likely to have different impacts on different communities. The challenge lies in adapting to these changes in an equitable and just manner. Public services play a crucial role in this process by working to adapt to the impacts of climate change and ensuring the necessary measures are taken to address the specific needs of each community.
-
The future of AI in public services
AI has the potential to automate repetitive tasks and enhance efficiency in our public services. Using insights from Ipsos research and an interview with Dr. Jonathan Bright from The Alan Turing Institute, Daniel Cameron and Reema Patel identify different types of AI technology and their applications in the public sector. However, they also explore the challenges such as bias, lack of transparency, data privacy, and the broader social impacts facing the use of AI in this capacity.
-
The future of policing
Policing in the UK is based on 'policing by consent', but recent data shows a decrease in public approval and trust in the police in the UK. We spoke with Rick Muir, Director of The Police Foundation, about the current state of policing in the UK, the perception gap the public have on police activities and how policing can be improved. In order to restore trust in policing, our data shows that presence, fairness, accountability and meaningful engagement are integral.
-
The future of the UK workforce
Future public services should enable people to develop skills and change career mid-life to meet the economy’s skills needs. Many people would change career and retrain but don’t know how. We discussed with Fiona Aldridge, Head of Insight at the West Midlands Combined Authority, how the WMCA Trailblazer devolution deal offered an opportunity to design solutions to integrate skills, employment, and careers services, and target funding at regional skills gaps. However, there remain national challenges for the devolution model to meet skills needs.
-
The future of the NHS
The NHS is currently facing significant pressures due to various challenges which will further escalate in the future if unaddressed. Additional funding and evolving NHS services are necessary remedies, as are the greater use of technology and measures to retain staff. But it’s also important to take action on areas outside of the NHS’s control like social care and the social determinants of health. Policy-making for the NHS should adopt a long-term approach, grounded in evidence and incorporating the perspectives of patients, the public and NHS staff in a meaningful way, to ensure that long-term investments are sustainable.
-
Public increasingly see politicians as stoking culture wars, study finds
The research findings, by the Policy Institute at King’s College London and Ipsos, reveal six in 10 people now agree politicians invent or exaggerate culture wars as a political tactic.
-
Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.