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The Moments that Matter
By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.
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3D Movies at the Cinema
Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?
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Are targeted TV ads smart?
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
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A holiday for advertisers
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
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Consumer First Research Panel for Ofgem
Ofgem recently commissioned Ipsos conduct their Consumer First Research Panel. Each wave of the panel will consist of 6 workshops with c.18 panellists at each event, recruited to reflect a cross-section of GB energy customers. The panel will be reconvened again in early March.
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When is a tiger not a tiger?
Jonathan Weeks in Campaign writes about a letter from a 3-and-a-half-year-old girl to Sainsbury's about Tiger Bread.
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Latest official radio listening figures released
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
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Super-slick, superfast
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
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CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.