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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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Halifax Housing Market Confidence Tracker
More people expect house prices to fall rather than rise over the next year, according to the second Halifax Housing Market Confidence tracker research conducted by Ipsos.
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A Question of Trust
This paper looks at the importance of reputation for businesses, and how it can be affected by advertising campaigns.
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It All Comes Together in London
RAJAR Q3 data: the gap is closing between the top three radio stations in London, explains Andy Haylett.
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The Entertainer: Youth and Advertising
Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.
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The Old... and the New: The Great British Royal Wedding
Ipsos and Techneos combined traditional polling, social listening and a smartphone application to provide a compelling 360-degree view Brit's experiience of the Royal Wedding between Prince William and Kate Middleton.
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Social Media & The 2011 Scottish Parliament Election Campaign
Twitter, blogs and other social media have created a public forum for exchanging views and information. This report discusses the role of social media in the 2011 Scottish parlimentary election campaigns.
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The issues facing media research
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
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The customer comes first
Chris O'Brien reports on the changing outlook of Britain's financial journalists
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Why brands need a social media reality check
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers